Graphic Design & Visual Communication
I’m a graphic designer with extensive experience in website design and development. Over the last several years my work has also crossed over into a marketing coordinator/support role.
With advanced Adobe Creative Suite skills, I also have experience with print design and some signage experience; having produced several printed product catalogues for Ron Mack Machinery plus 4pp and 6pp brochures for Ron Mack, Arborgreen and Airtec plus flyers and product specification sheets in both print and PDF formats.

NUPAFEED Social Media Ad for Southern Stars Saddlery
Social Media is an increasingly important way to reach out and interact directly with customers for your product or service. I created this set of slides to promote the NUPAFEED MAH Calmer which is effective for calming nervous or highly strung horses by replacing and balancing their magnesium levels.

Magazine Ads for Ron Mack Machinery
I only lived in Perth for 3 1/2 years; they were busy years and some of my most productive for me as a Graphic Designer. Every month at Ron Mack Machinery I would place 3 to 4 full page or double page magazine ads in various national trade magazines.

Laser Engraving Acrylic Signs – Branding Walnut Bar Boards
Etching and Engraving tests on the xTool S1 laser. A nice weatherproof sign material ideal for outdoor table placement – eg: wineries, pubs and cafés. Design was done in Inkscape and imported directly into the xTool software.

Social Media Adverts for Southern Stars Saddlery
A series of social media adverts to promote a Sale Event for Southern Stars Saddlery during July and August 2024.

Video Editing for Products, Feature Projects and Branding
Video is a skill I’m developing with experience. Previously I’ve created projects in Adobe Premiere and short product videos using Adobe Rush along with a couple of longer branding and feature project videos.

Does AI have a place in Design?
Artificial Intelligence. From architecture to industrial design to graphic design and video animation, generative AI platforms are making their mark. I’ve even come across an Instagram channel dedicated to displaying a new AI coffee machine concept every day!

Logo and Identity Design
I’ve designed a number of logos over the years. Of the selections shown here, are some old, some are current; some businesses have since closed or the logo lives on (in the case of Redback Joinery) in a different iteration.

Pull-up Banner – Air-Pot
I used the design of the product to create a subtle yet visually interesting pattern to highlight the product and logo at the top of this 850x2000mm Expo pull-up banner.

Presentation Folder Design
I was assigned the task to design a Presentation Folder when working as in-house designer for Ron Mack Machinery in Perth during the late 2000’s
I had reasonable scope for creativity on this project. With full colour, full bleed printing, plus matte varnish and UV spot printing this certainly pushed my print experience at the time.